In an initiative to showcase Info Quotient’s expertise in crafting seamless digital experiences, ShopEase E-Commerce Store emerged as a personal project. The objective was to design and implement an end-to-end e-commerce platform that seamlessly integrates user-friendly shopping features, secure payment processing, and a powerful admin dashboard with analytics, reports, and inventory management.
Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert.